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Prada Paradoxe New Women’s Fragrance Debuts with Emma Watson Campaign Film

New scent contains bio-converted amber and a new musk molecule in the base.

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By: Christine Esposito

Editor-in-Chief

Prada has launched Prada Paradoxe, a new women's fragrance. The luxury brand tapped Emma Watson to star in a film short to herald the scent; the actress was also the director, her first time in that role. Master perfumers Nadège Le Garlantezec, Shyamala Maisondieu and Antoine Maisondieu collaborated with Miuccia Prada and Raf Simons on the feminine fragrance, which is said to embrace the paradoxes of iconic ingredients to reveal new scented sensations. The juice contains Ambrofix, a b...

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